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  • Writer's pictureAlison Deyette

How to Look Good On Camera: Tips and Techniques from a Pro

Media Trainer Alison Deyette on TV

Hey there, style savants and camera charmers! I'm Alison Deyette, your no-nonsense, straight-talking guide in this dazzling world of on-air style mastery. Think of me as your backstage pass to the secrets of screen-ready glam.

So, you want to go from camera-shy to camera-fly? You're in the right place. With over twenty years in the TV biz, I've been the go-to expert, turning on-screen hopefuls into on-screen stunners.

Ready to ditch the mediocre and embrace a better look on camera? Let's dive into the must-knows for making the lens love you. It's time to amp up your on camera game! Here's how to look good on camera.

How to Look Good In Camera

Dress to Impress (the Camera, That Is):

 Okay, rule numero uno: your wardrobe is your silent spokesperson on camera. Skip those dizzying patterns that scream for attention. Pick colors that enhance your skin tone and don't wash you out. The good news is that we're all watching in HD so while patterns used to be a no-no, you can now mix up more of your on-camera wardrobe. Just be wary if the print is super small or the stripes are thin and repeating close to one another it may look like it's moving on camera. Ultimately, let's keep the focus on you, not your fashion faux pas. Viewers will remember when you look good and when you look messy. You'd rather they be complimenting you. Just the other day I saw an interview on the local news where the interviewee was wearing a wrinkled, slackened tee that looked like he slept in it and a cross-body bag across his chest with his sunglasses hanging off them. Both I and my husband commented that if he just wore a simple tee that looked fresher with his jeans and took off the bag and sunglasses he'd immediately look better. Such a simple tweak, but instead we judged his fashion choice of looking unkempt and still having his bag as if suggesting the interview wasn't important enough for him to get settled. Yes, we judged. We all judge. You know you do too. That's why your visual is as important as what you say and how you say it. So when you get an opportunity to be on camera or a stage step up your style a little.

Celebrate Your Shape:

It's all about embracing and flaunting what you've got. Know your body type like the back of your well-manicured hand and dress to highlight those killer features. Confidence is your best outfit, so wear it loud and proud!

Posture: Your Secret Superpower:

Here’s a little secret: your posture is your undercover agent for authority. Stand tall like you own the place, shoulders rolled back, chin up – it’s your invisible crown, darling. Slouching is a no-go unless you're aiming for the 'unprepared and uninterested' look.

The Hair and Makeup Dynamic Duo:

Think of them as your fairy godmothers. Opt for a hairstyle that flirts perfectly with your face shape and outfit. Makeup? Keep it simple yet stunning. Yes, you'll likely wear more than you usually do on an average day. And, if you like your eyes to pop a little more add false lashes. It took me a while to master this on my own, but it's worth it. Even placing ones on the corners of the eyes can be a boost.

Accessorize Wisely, Not Widely:

Jewelry and accessories are the cherries on top of your on-air sundae. But remember, less is more. Choose pieces that whisper elegance, not ones that shout over you. And noisy bangles? They're not invited to this party.

Lighting: Your On-Camera BFF:

Lighting can be your bestie or your nemesis. Get familiar with it before you go live. You want to look like you're basking in a golden-hour glow, not caught in a spotlight or lurking in the shadows

Dress for the (Studio) Weather:

Studios are fickle beasts – chilly one minute, sauna-like the next. Be strategic with your outfit choice to keep comfy without stealing the spotlight from your message. And for those 'oops' sweat moments? Patterns or layers are your sly cover-up pals. And women, wear a bra. You know what can happen if it's cold in the studio. You don't want your nips poppin' gaining unwanted attention from everyone around you.

Smile and Own the Moment:

And here's the kicker – have a blast! Your on-air gig is your stage to shine. Flash that megawatt smile, let your personality sparkle, and enjoy the ride. Remember, when you’re having fun, your audience is too.

Alison Deyette is a TV host, brand spokesperson, and media training expert. She has helped CEOs, executives, on-air personalities, professional athletes, doctors, experts and a long list of Fortune 500 companies develop and express their messaging and content for television, web series, social media, corporate video, public speaking, and presentations. As your media trainer and on-camera coach, she’ll help to transform you into a powerful, confident, and focused speaker or personality. She is the regular lifestyle expert for The Kelly Clarkson Show, KTLA Los Angeles, Inside Edition, Extra, Access Hollywood, Today and regularly works with brands on HSN, QVC, and other networks.

For more media training tips check out these articles: Expert Tips to Nail Your Media Interview and How to Build Your Personal Brand


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About Alison

Alison Deyette is a TV host, brand spokesperson, and media training/on-camera coach. She has helped CEOs, executives, entrepreneurs, on-air personalities, athletes, experts and a long list of Fortune 500 companies develop and express their messaging. She provides media training, on-camera coaching, speaking engagement preparation, guidance for pitches or interviews, and brand strategy consultation. Alison had helped with a wide range of clients' needs including the NBA draft, DEI speech preparation, 24/7 shopping channels, company brand video series, and Shark Tank pitches. Her extensive on-camera experience and journalism background give her the in-depth skills to help clients achieve confidence and success. She is frequently seen on The Kelly Clarkson Show, The View, Dr. Phil, Access Hollywood, and KTLA Morning News. She is a regular contributor to The Wall Street Journal, The New York Times, Washington Post, New York, The Strategist, Real Simple, USA Today, and The Cut

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