Media Training for Digital & TV Shopping Guest Experts
Helping You Sell More
Media training for new brands, founders, brand experts and brand ambassadors aspiring to sharpen their presentation,
boost their revenue, and unlock their full brand promise.
Sell More on Shopping Channels: Master the Art of Guest Appearances
Nervous about your upcoming QVC or HSN appearance?
Don't sweat it! I'll help you captivate viewers and boost sales on shopping channels.
You’ll Learn About Guest Excellence
Embracing the spotlight on a shopping channel like QVC or HSN can be daunting. You know your brand is fantastic but conveying that to millions of viewers through a lens requires more than just knowledge of your product.
Are you a new brand, founder, brand expert, or brand ambassador ready to take your sales to the next level? Mastering guest appearances on shopping channels like QVC or HSN can be a game-changer. Our media training program equips you with the skills and confidence to:
For an impactful on-air guest presence, you learn your role isn't to sell, but to engage in a natural dialogue about your product, like a chat between neighbors. Within our media training, we emphasize a harmonious exchange where you, as the founder or brand expert, collaborate with your host to showcase your product's value and uniqueness without overshadowing their expertise in guiding the show's flow. It's about striking the right balance—letting the host highlight the deals and calls to action, while you provide the in-depth knowledge and passion for your product.
We'll help you:
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The Art of Guest Excellence: Go beyond selling – discover how to create a natural, engaging conversation with the host, highlighting your unique brand story and product value.
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Product Storytelling Mastery: Learn how to weave a captivating narrative that resonates with viewers and leaves a lasting impression.
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Engaging On-Air Demonstrations: Master the art of showcasing your product's features and benefits in a way that educates, inspires, and makes viewers feel like they're part of the experience.
Here's what the media training for 24/7 shopping channels and digital platforms will focus on:
Expertise at Your Service: I’ve got over 13 years of experience on QVC and HSN working with an array of brands including Perricone MD, Essie, Proof, Silver Style, Skin&Co Roma, along with co-hosting fashion, beauty, and accessory shows. And, a track record of media training successful brand experts and founders, my expertise is at your disposal to ensure your personality and product shine.
Tailored Training for On-Camera Excellence: We recognize the jitters that come with being under the bright lights and facing the lens. Our personalized preparation starts with deep research into your brand and crafting materials that address your unique training needs, aiming to transform your nervous energy into captivating screen presence.
Interactive Coaching for Impactful Presence: We address the common discomfort of connecting with an invisible audience. Our media coaching enhances your presentation skills, emphasizing body language, vocal delivery, and eye contact to create a compelling narrative that resonates through the camera.
Brand Storytelling with Heart: A disjointed message can weaken your connection with viewers. We fine-tune your brand's story to be compelling, ensuring it aligns with the current media landscape and resonates on a personal level through the TV lens.
Confidence Across Channels: We bolster your assurance, whether on TV or digital platforms, by refining your communication skills. You'll learn how to articulate key phrases and statements with clarity and power, turning your unease into unwavering confidence.
Confidence Across Channels: We bolster your assurance, whether on TV or digital platforms, by refining your communication skills. You'll learn how to articulate key phrases and statements with clarity and power, turning your unease into unwavering confidence.
Real-World Simulation for Interactive Mastery: Practice makes perfect, especially when facing millions of unseen eyes. Through simulations of TV shopping segments, we refine your interactive dialogue skills, turning potential sales into sure successes.
Overcoming On-Screen Challenges: The on-screen selling environment is unique. We prepare you to push past the barriers of selling to an unseen audience with diverse preferences, transforming on-screen struggles into standout sales performances.
Comprehensive Set Preparedness: Gain insights into the nitty-gritty of on-set dynamics, from monitor placements to coordination with the production team, so you're never caught off-guard. Mishaps will happen and you need to be ready to fix it quickly or pivot.
Comprehensive Set Preparedness: Gain insights into the nitty-gritty of on-set dynamics, from monitor placements to coordination with the production team, so you're never caught off-guard. Mishaps will happen and you need to be ready to fix it quickly or pivot.
Peak Performance for Special Events: Learn the ropes of handling high-pressure sales events like 24-hour TSVs, where you're expected to deliver top-tier performances, even when you’re working on little sleep.
FAQs
Can you prepare me to sell products on shopping channels like QVC and HSN?
With over 13 years of experience on channels like QVC and HSN, I guide clients through crafting messages and stories that resonate with live TV audiences. I have first-hand experience from being on QVC, HSN and TSC as a co-host and brand expert for products ranging from fashion and beauty to tech and intimate and accessories. I’ve helped numerous brand founders and brand experts be more comfortable on camera. I’ve helped brands reach 1.5 million in sales in 24 hours. I’ll prepare you for every step from production meetings to messaging from demos to being on set and selling with rotating hosts.
What is the secret to successful on-screen selling on platforms like QVC and HSN?
Success on TV shopping channels like QVC and HSN hinges on more than just having a great product. It's about building trust and creating a connection with an audience you can't see. This requires a deep understanding of the unique sales psychology that applies to the TV shopping and digital environment. My coaching focuses on equipping you with the skills to resonate with today’s sophisticated and savvy viewers, ensuring your pitch and product stand out in a crowded market.
Why do even seasoned sales professionals need specialized training for selling on TV shopping channels?
The world of on-screen selling is vastly different from traditional sales environments. Techniques that may be effective in face-to-face interactions often lose their potency when you’re addressing thousands of unseen viewers, each with their own preferences and "hot buttons." Moreover, given the high stakes of 24/7 TV shopping—where you usually have only one shot to make an impression—it's critical to master the art of engaging with your audience and navigating the technical aspects of a TV set. My training prepares you to excel in this unique setting by refining your on-screen pitch to make every opportunity count. I have first-hand experience from being on QVC, HSN and TSC for over a decade as a co-host and brand expert for products ranging from fashion and beauty to tech and intimate as well as preparing numerous brands from first production meeting to stepping on set.
How does on-camera coaching prepare me for the intense competition of live shopping channels?
With the fierce competition to feature products on channels like QVC and HSN, you often get just one chance to prove your product's worth on live TV. My on-camera coaching is tailored to help you understand the technicalities of a TV environment and the nuances of interacting with different shopping hosts. This preparation is crucial to 'gel' with the setting and the hosts, which can be the deciding factor in whether your product thrives or fails to capture the market.
How do I handle interacting with different hosts on various shows?
To adeptly interact with different hosts across various shows, it's essential to understand each host's unique style. This preparation involves studying the channel, observing how seasoned guests are engaged versus newcomers, and discerning how they focus on conversation and sales. By recognizing these nuances, you can adapt your approach, fill any gaps you identify, and strategically highlight key aspects of your offering to resonate with the host's technique and the audience’s expectations.
What happens during a production meeting? What should I expect?
Production meetings for shopping channels include sharing messaging, approved product claims, B&A’s, features and benefits, model and wardrobe notes if any, and setting that call with your host. Together we’ll put together the check list of what you’re expected to share with production and most importantly what you’ll need to follow-up on before you step on set.
I don't know what to wear! How can I ensure my on-camera appearance is professional and appealing?
I can help with that! Crafting your on-camera image is more than just choosing an outfit; it's about presenting the complete package - verbal, vocal, and visual. I'm here to ensure you shine in every aspect. If you're stumped on wardrobe choices, we can discuss a style consultation, from sharing photos for feedback to arranging a detailed Zoom fashion fitting. I can also provide tailored style and shopping advice to enhance your professional and appealing on-camera presence, ensuring you look and feel your best, ready to impress your audience.
How long does it typically take to see results from your training?
Media training time vary by client. Several factors depend on the client themselves whether they take my training and follow my instructions to practice outside of our time together, whether they come to training prepared and whether they’re willing to invest the time in strengthening their skills. The goal is to build a lasting partnership, guiding you through various goals and projects—from debuting new brands to launching books, navigating media tours, or unveiling products. Each benefit from tailored support to ensure your communication remains sharp, engaging, and effective across multiple platforms and projects.
Do you offer ongoing support after the training program is complete?
Many of my media training clients come back again and again. Clients value the enduring support I provide beyond initial training sessions, often engaging my expertise for a spectrum of needs including refining messages post media appearance, new products, or brands to craft messaging and presentation plans, while others have several projects that need my services over months or years. Whether it’s for book launches, speaking tours, or media circuit navigation, I’m your dedicated ally for every step of your public journey.
