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Media Training Athletes

From Locker Room to Live Mic:
Master Media & Elevate Your Brand with Athlete Media Training

My specialized media training workshops equip athletes to excel in media interactions, on and off the field. I offer:

  • Group Workshops: Master media essentials in a supportive environment.

  • Individual Coaching: Deep dive into crafting impactful responses and building confidence.


Flexible Training:

These workshops are designed to fit your busy schedule, with sessions ranging from 1.5 to 4 hours depending on group size. Individual coaching allows for further development and personalized feedback.

Real-World Ready:

I focus on practical skills you can apply immediately. Learn to craft compelling messages, handle tough questions with poise, and connect with your audience.

Investing in Athlete Growth:

Effective media communication strengthens your brand, builds fan engagement, and secures future opportunities.

Our Workshops Offer A Suite Of Targeted Strategies:

  • Custom Preparation: Sport-specific research, current statistics, and develop custom materials that resonate with your media goals.

  • Specialized Performance Coaching: Fine-tune an athlete’s public persona with expert guidance tailored to sports professionals.

  • Practical Sessions with Replay Analysis: Benefit from recorded sessions that provide a foundation for constructive feedback and continuous skill enhancement.

  • Media Training to polish your interview skills, including mastering body language, vocal delivery, making eye contact, moving in your space, and crafting compelling narratives.

  • Seize diverse interview opportunities across various platforms, including:

  1. Post-game interviews, whether at home or away, ensuring you shine on the field or court, in the locker room and press conferences.

  2. Engagements following practice sessions, at team facilities or external locations.

  3. Team-related community events, enhancing your local presence.

  4. Endorsement-related media appearances, diversifying your profile.

  5. Exclusive media opportunities from sports management and agents, including podcast spots, social media takeovers, personalized documentary features and personal charity event media.

  • Elevate your career trajectory with insights from case studies of successful athletes in your field, both active and retired, who have mastered the strategies to build out their portfolio of opportunities and financial success.


Choose our media training services to enhance an athlete’s public image, engage with fans authentically, and navigate the media landscape with confidence and charisma.


Crafting Authentic Sporting Narratives:

We're here to sculpt your media persona across all platforms, pre and post-game be it TV, radio, digital, or print. Our aim is to shape a distinctive profile that stands out for individuals, teams, and brands alike.


Mastering Media Conversations with Ease:

Our approach strips away the jitters, enabling you to communicate with natural ease. We instill the clarity, poise, and skill necessary to turn interviews into engaging dialogues that resonate with your audience.


Innovative and Impactful Training Methods:

Our training is swift, effective, and attuned to the fast-paced nature of contemporary media landscapes. We cut through the clutter to hone a message that's as impactful as your performance on the field.


Personal Brand Amplification:

We've guided NBA players and NFL newcomers in mastering interviews that capture their unique spirit. Our objective is to facilitate interviews that are as compelling and authentic as your athletic prowess.


Navigating Career Transitions:

Your whole career shouldn’t rely solely on your athletic talents. We talk about strategies to build out your portfolio of opportunities while you’re still playing and plan for new avenues in retirement even if it’s years away. We’ll share career case studies of athletes in your sport. And guide you on being attentive to your financial means.



Do you offer training for athletes?

I provide media training for athletes to prepare them for media interviews and enhance their public presence and career development on and off the field or court I've media trained many professional athletes for draft interviews, professional media engagements, community outreach along with consideration to successful careers both on and off the field.

I specialize in equipping athletes to excel in media interviews, engagement, their public presence, and career development on and off the field. I’ve media trained a group of up-and-coming NBA players from the Houston Rockets, Denver Nuggets, and Chicago Bulls and football players entering the NFL draft.


How can media training help me secure endorsement deals?


Absolutely, I provide media training specifically tailored to athletes who are working with brand sponsorships. This involves not only honing their communication skills for interviews and public appearances but also aligning their personal narratives with the brand's message to ensure authenticity and impact. The goal is to make any brand partnership resonate genuinely with the athlete's image and values, fostering a connection that fans can relate to and believe in. Whether it's a press conference, social media content, or commercial shoots, I equip athletes to present themselves and the brand's message confidently and effectively.


What are some common mistakes athletes make during interviews?

Athletes can sometimes face unique challenges when stepping into the media spotlight. Here are some common missteps:


  • Losing Composure: In the heat of the moment, some athletes may lose their temper. Maintaining composure is key to a professional image.

  • Lack of Professionalism: Casual or overfamiliar attitudes can sometimes come across as unprofessional.

  • Unclear Communication: Athletes might have all the right ideas but struggle to articulate them clearly, which can lead to misunderstandings.

  • Overuse of Jargon: Using too much sports-specific language can alienate a wider audience who may not be familiar with the terminology.

  • Failing to Stay on Message: Athletes can sometimes veer off-topic or fail to emphasize their key points, missing opportunities to deliver their intended message.

  • Poor Body Language: Non-verbal cues are as important as verbal ones; slouching or lack of eye contact can convey disinterest or lack of confidence.

  • Neglecting to Prepare: Athletes might enter an interview without preparing, which can lead to less thoughtful responses or being caught off-guard by questions.

Media training specifically helps athletes navigate these issues by providing strategies to stay calm, present themselves professionally, and communicate their thoughts succinctly and effectively.

I'm nearing the end of my athletic career. Can media training help me explore career options beyond sports?


Media training can be a pivotal step in preparing for life after sports. By honing your communication skills, you can effectively highlight your interests and showcase your expertise, opening doors to new opportunities. In my training, we delve into case studies of athletes who have successfully transitioned to careers beyond the game. We’ll explore how they’ve strategically built their portfolios and leveraged their athletic experiences to sustain them long-term. My goal is to equip athletes with the tools to do the same crafting a personal brand that thrives in and out of the sports arena.


How can I use media training to engage more effectively with my fans?


Media training isn’t just about handling interviews—it’s about connecting with your audience. Through training, you can learn how to craft messages that resonate with your fans, tell stories that captivate, and present yourself in a relatable way. It’s about engaging in a manner that not only informs but also entertains and creates a bond with your fan base.


How is your athlete media training different from other programs available?


Our athlete media training stands out because it's not one-size-fits-all. We offer personalized coaching that considers your experiences, strengths, and career aspirations. Unlike other programs, we delve into case studies of athlete success stories, providing insight into strategic brand building and portfolio development. My approach is holistic, aiming not just to prepare you for interviews, but to set a foundation for connections with fans and successful ventures post-career.

Do you provide any resources or materials beyond the training sessions?


I curate the training specific to the sport and the athletes. Once athletes have completed the training and more specifically the

on-on-one sessions I create a follow-up outline with a guideline of support for them to remember for future media appearances and interviews.

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